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The Independent Music Revolution: Making Music In The Digital Age

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Posted November 20, 2012 by block2block in BRAND MY MUSIC

BrandMyMusic.com blog by @Aaron_Cortez

The digital age has changed the music business. Here are some rules to remember when marketing your music in the microwave era.

• YOUR ENEMY IS BEING UNKNOWN…..NOT PIRACY
Stop holding your music back and promote it everywhere. Your main goal is to get noticed and get people talking about you. How can you turn online viewers/listeners into fans? Target different promotional outlets to help spread your music, videos and images. Everyone is connected, thanks to the internet and mobile devices, use that to your advantage. Remember, people are more likely to listen to your songs if they hear it from a friend.

• POWER TO THE PEOPLE
If you have a viral hit on your hands, the people will show you with more views, more hits, more downloads. Music consumers have more options of what they want to hear, when they want to hear it and how they want listen to it than ever before. If your video, your music or photos doesn’t keep their attention they will click elsewhere. How can you keep their attention? Consumers have the power.

• ENTERTAIN YOUR CROWD
Social networking, communicating and updating your website should be priorities. People want instant updated information about you at their fingertips. Interesting content is needed like videos, photos, and music. Your fans should be pushed to share your music with their friends. Understand that it is your job to get people interested about your career.

• FIND YOUR AUDIENCE
Narrowing down your target audience will give you more open ears and help you from throwing money away. Online statistics help you learn the gender, age, amount of hits you are getting. Once you find your group promote to them. Study your target audience’s habits. What do they listen to? Who do they follow? What are they talking about?

• LEARNING THE OUTLETS & HOW TO USE THEM
Facebook, Twitter, YouTube, Instagram and the list goes on. It may seem overwhelming but you should have a presence on any website that benefits your promotions. Learn about which websites, blogs or people that your audience follows so you can work with them.


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block2block


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